GlobalMax Marketing
Why We Can Make Your Product Succeed in a Crowded Market
The easy answer is—we work harder at marketing than most other companies. And, we usually have more product marketing experience than our competitors. But there is much more that needs to be done to compete at the highest levels, versus well-financed and established competitors.
The raw number of products (and manufacturers of those products) in each consumer electronic technology sector grows dramatically each year. And there is no end in sight.
In order to better understand the difficult task of winning market share in a particular technology sector, let’s use an example—the headphone market.
There are well over 100 manufacturers of headphones worldwide, many competing for a precious few retail shelf spots at the biggest retailers. At the same time retail shelf spaces are diminishing. In North America, one of the last and largest consumer electronics retailers, Best Buy, is now closing unproductive stores. Plus, Best Buy has one or more of their own private label brand of headphones that they sell, that undercuts their partner headphone suppliers!
This is where the fun and art of successful marketing comes in—and where GlobalMax marketing can make your product a top-tier performer. With research we can easily find that more headphones are purchased in North America each year, but through new and diverse channels.
Another good question to ask is why do some headphone companies with inferior products outsell clearly superior headphones from other competitive headphone companies, with larger marketing budgets?
The answer is to respond with a new, modern, and aggressive form of targeted marketing, created specifically for the portion of the market where the product is strongest. GlobalMax will find that same type of niche for your product, and make you a leader in that area!
GlobalMax’s Marketing Team excels in many areas of marketing. We apply well-planned and strategic marketing tools, customized for each product that we sell. Since GlobalMax is your marketing team, plus your sales team, and your service support team, we can provide and much more cohesive and fine-tuned approach to maximizing your revenue and profits, with minimum sales expense.